Segmentation of thermos cup usage scenarios

Segmentation of thermos cup usage scenarios

1. Home life scenarios
1.1 Drinking hot water and tea
In home life, thermos cups are an ideal choice for drinking hot water and tea. According to market research data, more than 70% of consumers said that they use thermos cups at home to store hot water for drinking at any time. Thermos cups can effectively maintain water temperature and avoid the trouble of frequent boiling water. Especially in winter, the frequency of use of thermos cups has increased significantly. In addition, for tea culture enthusiasts, the use scenarios of thermos cups are more abundant. Traditional thermos cups are easy to cause tea to become bitter after long-term soaking due to their strong sealing, but with the improvement of technology, thermos cups with tea and water separation have appeared on the market to solve this pain point. Data shows that the market share of tea and water separation thermos cups has increased by about 30% in the past two years. Its design not only makes it convenient for consumers to make tea, but also improves the taste and quality of tea.
1.2 Storing hot soup and porridge
Thermos cups also play an important role in storing hot soup and porridge. Many consumers will cook hot soup or porridge in the morning, put it in a thermos cup and bring it to the workplace or outdoors to enjoy at lunch or dinner. According to industry research, the heat preservation performance of a thermos cup is one of the key factors for consumers to choose products, among which products with a heat preservation time of more than 6 hours are more popular. Data shows that the use rate of thermos cups with excellent heat preservation performance in hot soup and porridge storage scenarios is as high as 85%. In addition, the capacity of the thermos cup is also an important factor affecting its use. Thermos cups with a capacity of 300-500 ml are more suitable for storing hot soup and porridge, which is convenient to carry and can meet daily consumption needs.

2. Office scenarios
2.1 Long-term heat preservation of coffee and tea
In office scenarios, thermos cups are key tools for keeping drinks warm. According to market research, more than 80% of office workers said they would use thermos cups to store coffee or tea in the office. For coffee lovers, thermos cups can effectively maintain the temperature and flavor of coffee, preventing it from getting cold or changing taste in a short time. Data shows that the usage rate of thermos cups with heat preservation performance of more than 8 hours in office scenes is as high as 90%. In addition, for tea lovers, thermos cups can keep the temperature of tea for a long time, so that they can drink hot tea at any time during busy work. The heat preservation performance of thermos cups not only improves the taste of drinks, but also reduces the trouble of frequent water refilling, improving work efficiency.
2.2 Convenient to carry and use
The portability of thermos cups is one of the important reasons for their popularity in office scenes. According to industry research, more than 60% of office workers need to move frequently between offices and meeting rooms, so the portability of thermos cups has become an important consideration. Data shows that thermos cups with a capacity of 350-500 ml are most popular among office people, and their weight is generally between 300-500 grams, which is easy to carry and does not increase the burden. In addition, the design of the lid of the thermos cup is also very important. The usage rate of thermos cups with leak-proof function in office scenes is as high as 95%. The leak-proof design not only prevents liquid from spilling, but also protects office equipment from water damage. At the same time, the appearance design of the thermos cup has gradually become an important factor in consumer choice, and the simple and stylish appearance is more in line with the needs of modern office environments.

3. Outdoor sports scenes
3.1 Cooling function meets the needs of sports drinks
In outdoor sports scenes, the cooling function of the thermos cup is particularly important. According to market research data, European and American consumers have a dominant demand for cooling thermos cups, and about 70% of outdoor sports enthusiasts prefer to use thermos cups with cooling function to store sports drinks. In the hot summer or high-intensity exercise, thermos cups with excellent cooling performance can effectively keep the beverage at a low temperature, provide athletes with cool drinks, help them quickly replenish water and electrolytes, and maintain body functions. Data shows that the usage rate of thermos cups with a cooling time of more than 12 hours in outdoor sports scenes is as high as 80%. In addition, with the popularity of outdoor sports, the types of sports drinks are becoming more and more abundant. The cooling function of the thermos cup can meet the storage needs of different sports drinks, ensuring that their taste and nutrients are not affected by high temperatures.
3.2 Lightweight design for easy carrying
Outdoor sports scenes place higher demands on the portability of thermos cups. According to industry research, more than 80% of outdoor sports enthusiasts said that the portability of thermos cups is one of the important factors in their product selection. In outdoor activities, athletes need to carry various equipment, so lightweight thermos cups can reduce their burden and improve the comfort of exercise. Data shows that thermos cups with a capacity of 300-400 ml and a weight of 150-250 grams are most popular among outdoor sports people. In addition, the appearance design of the thermos cup should also meet the needs of outdoor sports, such as using non-slip and wear-resistant materials to increase its durability in complex environments. At the same time, the cup cover design should have good sealing and leak-proof functions to prevent liquid from spilling during exercise and ensure the practicality of the thermos cup in outdoor environments.

4. School scenes
4.1 Students drinking warm water and hot drinks
In school scenes, thermos cups are an important tool for students to drink water daily. According to market research data, more than 85% of students said they would use thermos cups to store warm water or hot drinks at school. For students, thermos cups can provide a stable temperature, ensuring that they can drink comfortable drinks at any time during their studies. Especially in winter, the frequency of use of thermos cups has increased significantly. Data shows that the usage rate of thermos cups with a heat preservation performance of more than 6 hours in school scenarios is as high as 90%. In addition, as students pay more and more attention to healthy drinks, thermos cups have also become an ideal choice for storing nutritious drinks such as hot milk and soy milk. These drinks can not only replenish energy, but also help students concentrate better.
4.2 Safe materials and leak-proof design
In school scenarios, the safety and portability of thermos cups are the focus of parents and students. According to industry research, more than 90% of parents will give priority to the safety of materials when purchasing thermos cups for students. Data shows that thermos cups made of food-grade stainless steel have the highest usage rate in school scenarios, accounting for 75%. This material is not only corrosion-resistant and high-temperature resistant, but also effectively prevents the seepage of harmful substances, ensuring the safety of students’ drinking water. In addition, the leak-proof design of the thermos is also one of the important reasons why it is popular in school scenes. Data shows that the usage rate of thermos with leak-proof function in school scenes is as high as 95%. The leak-proof design not only prevents liquid from spilling, but also protects students’ school bags and books from water damage. At the same time, the appearance design of the thermos has gradually become an important factor in students’ choice. Thermos with bright colors and interesting patterns are more popular with students and can stimulate their interest in use.

5. Business gift-giving scene
5.1 Pay attention to design appearance and brand
In the business gift-giving scene, the design appearance and brand influence of the thermos are important considerations for consumers to choose. According to market research data, more than 80% of business people will give priority to the design sense and brand awareness of the product when choosing a thermos as a gift. Thermos with simple, stylish and high-end design is more popular. This type of thermos is usually made of high-quality stainless steel, with exquisite craftsmanship and unique appearance design, which can show the taste and sincerity of the gift giver. For example, the limited edition or customized thermos cups launched by some well-known brands have become a popular choice for business gifts due to their unique design and scarcity. Data shows that the market share of well-known brand thermos cups in business gift-giving scenarios is as high as 75%, which shows the importance of brands in the minds of consumers.
5.2 Reflecting grade and practicality
In business gift-giving scenarios, thermos cups should not only reflect grade, but also be practical. According to industry research, more than 70% of business people believe that the thermal insulation performance and capacity of thermos cups are key factors in choosing gifts. Thermos cups with excellent thermal insulation performance can meet the needs of business people in different scenarios. For example, in long-distance business trips or business meetings, thermos cups with a thermal insulation time of more than 12 hours are more popular. In addition, thermos cups with moderate capacity (generally between 400-600 ml) can meet daily drinking needs without being too bulky and easy to carry. Data shows that the usage rate of thermos cups with high-end design and practical functions in business gift-giving scenarios is as high as 90%, which shows that when consumers choose gifts, they pay attention to the appearance and brand of the product as well as its actual use value.

6. Driving scenario
6.1 High demand for insulation and capacity
In driving scenarios, the insulation performance and capacity of thermos cups are one of the factors that consumers pay the most attention to. According to market research data, more than 85% of drivers said that they need to use thermos cups to keep hot water, coffee or tea during driving to cope with fatigue and thirst caused by long-term driving. Data shows that the usage rate of thermos cups with a heat preservation time of more than 12 hours in driving scenarios is as high as 90%, which shows that drivers have high requirements for heat preservation performance. In addition, thermos cups with moderate capacity (generally between 400-600 ml) are more popular, which can meet the driver’s drinking needs during long-distance driving without increasing the inconvenience of carrying due to excessive capacity. According to industry research, thermos cups with a capacity within this range have a market share of 70% in driving scenarios.
6.2 Convenient one-hand operation and placement
Driving scenarios place special demands on the portability and ease of operation of thermos cups. According to market research, more than 90% of drivers said they need to operate the thermos cup with one hand while driving, so the design and operation of the thermos cup lid are crucial. Data shows that the usage rate of thermos cups with one-handed lid opening function in driving scenarios is as high as 95%. This design not only facilitates drivers to quickly get water while driving, but also effectively avoids the safety hazards caused by leaving their hands on the steering wheel. In addition, the placement of the thermos cup will also affect its convenience of use. Many drivers said that the thermos cup needs to be able to be placed firmly on the cup holder in the car, so the bottom design of the thermos cup should have good anti-slip and stability. According to industry research, the usage rate of thermos cups with anti-slip washers on the bottom in driving scenarios has reached 80%, which shows that the anti-slip design has an important impact on the practicality of the thermos cup in driving scenarios.

7. Travel scenarios
7.1 Insulation and cooling requirements to adapt to different climate conditions
In travel scenarios, the insulation and cooling functions of thermos are essential for coping with different climate conditions. According to market research data, more than 90% of travelers said they would use thermos to preserve drinks during travel. In cold weather, thermos can effectively keep hot water and hot drinks warm, helping travelers resist the cold; while in hot summer, the cooling function becomes the first choice for travelers, used to store ice water, iced tea or sports drinks, etc., to keep drinks cool. Data shows that in travel scenarios, thermos with insulation performance of more than 12 hours and cooling performance of more than 24 hours are the most popular, with a market share of 80%. In addition, with the diversification of travel destinations, the versatility of thermos has also attracted attention. For example, some thermos have adjustable insulation and cooling modes, which can be switched according to different climate conditions, further enhancing their practicality in travel.
7.2 Large capacity and portability
Travel scenarios place high demands on the capacity and portability of thermos cups. According to industry research, more than 80% of travelers hope that thermos cups can provide enough capacity to meet long-term drinking needs without increasing the inconvenience of carrying due to their large size. Data shows that thermos cups with a capacity of 500-1000 ml are used most frequently in travel scenarios, accounting for 75%. Thermos cups of this capacity range can not only meet the drinking needs of travelers on long trips, but are also easy to put into travel backpacks or suitcases. In addition, the portability design of the thermos cup is also crucial, such as using lightweight materials, foldable design, or equipped with portable straps. Data shows that thermos cups with portable design have a market share of 85% in travel scenarios, which shows that consumers pay attention to both capacity and portability when choosing travel thermos cups.