Deciphering the cost structure of stainless steel thermos cups

The stainless steel thermos cups that everyone buys in the terminal market usually consist of water cups, desiccants, instructions, packaging bags and boxes. Some stainless steel thermos cups are also equipped with straps, cup bags and other accessories. We will give you a relatively common finished product. Tell me what the costs are.

stainless steel cup

Let’s start with the stainless steel water cup itself. Stainless steel water cups usually consist of a cup body and a cup lid. The cup lids are either plastic or pure stainless steel. In order to achieve a sealing effect, there is a silicone sealing ring inside the cup lid. At present, the most commonly used stainless steel material in various water cup factories is SUS304. The most practical plastic materials on the cup lid are PP and TRITAN. The cost of the cup lid depends on the material cost and labor cost. The level of labor cost depends on the cup lid structure. Simple or complex, the more complex the cup lid, which requires multiple processes to assemble, the higher the cost. For example, the biggest selling point of a well-known brand of water cup is the function of the cup lid. Most of their cup lids need to be added with hardware (nails, springs, snails, etc.) can be assembled, so the cost of such a cover will be relatively high. Currently, the production cost of some water cup lids on the market exceeds 50% of the overall cost of the water cup.

The stainless steel thermos cup itself is generally composed of two cup shells and three cup bottoms. The inner pot is equipped with an inner cup bottom, the outer shell is equipped with an outer cup bottom, and finally other outer bottoms are added that are beautiful and ensure functional completion. The cost itself is composed of material cost and processing technology cost. The material cost is mainly based on SUS304, so I won’t go into details here. For example, the process cost is an example. For example, the factory cup body does not need to be sprayed and only needs to be simply polished. This way Most of the orders are mainly exported to the United States. However, some water cups not only need to be sprayed on the outside of the water cup, but some even need to mirror polish the cup body because they want to show a different spray effect. Then these extra processes will incur costs, so the simpler the production process of the water cup The lower the cost, the higher the cost will be.

Finally, there are other costs, including instructions, color boxes, outer boxes, packaging bags, desiccant, etc.

The production cost of a stainless steel thermos cup with sufficient workmanship and materials has a certain range. The ones on the market that are seriously lower than this range are still being sold. This is usually due to the following situations: 1. Defective products, 2. Last orders or tail goods. 3. Returned products.

stainless steel cup

The retail price of a branded water cup is usually the production cost of the water cup plus the brand premium. The brand premium in the water cup market is usually between 2-10 times. However, the premium of some first-tier stainless steel thermos cups in Qianqiu has even reached 100 times, mainly in high-end products. Mainly luxury brands.


Post time: Jan-29-2024